CSR Awards for Amawele

Amawele was the recent winner of the Design Business Ireland - Irish Design Effectiveness Award for 'Not for Profit Literature' for the Amawele Schools Pack designed by Huguenot. As a new organisation aiming to establish itself, Amawele required a strong suite of communications material that would readily convey the unique two-way nature of its offering – clearly outlining the advantages and benefits that could be gained by schools and students in Ireland as well as those in South Africa. The brief demanded the development of a distinctive, creative and most importantly, highly effective promotional pack. The packs needed to drive not merely awareness of the programme but actual participation and involvement.

Further to this Sherry FitzGerald as a sponsor and supporter of Amawele and its work was nominated for a Chambers Ireland President’s Award for CSR in 2008. This nomination is significant in that it is a unique competition that offers the business community a chance to promote their efforts in CSR and gain recognition for best practice. The award aims to recognise the work being carried out by companies in Ireland in improving the lives of their employees and enhancing the civic environment in which they operate.